This is an online digital video curation examining the concept of the anomaly in the contemporary global fashion aesthetic. Take a look at how atypical designers and trends are driving innovation and redefining the concept of what it means to be fashionable.

This video is a short retrospective on the late designer Alexander McQueen.  It features clips from some of his most innovative couture shows.  Known for his unique aesthetic, McQueen is hailed as a fashion innovator. The opening lines pretty much say it all. Essentially, there is much beauty in that which is different.

Fashion is an industry that thrives on innovation. From the avant garde, to the plain macabre, designers like McQueen drive the trends we see on the runways and on ourselves.  Of course literal interpretations of looks such as these may not always prove practical for everyday life.

The real value in designers like McQueen is the expanding of the global aesthetic – the redefining of notions of beauty. With muses such as Catherine the Great and Joan of Arc, what McQueen, Gaultier, and other couture designers of this genre have done is revolutionize exactly what we deem beautiful.

Jewelry designer Shaun Leane, who worked extensively with Alexander McQueeen, is also pushing the boundaries of the traditional beauty aesthetic. Leane is known for innovative jewelry designs that explore notions of beauty and pain. His work is noted for its particularly menacing quality. Leane examines what he likes to call the “dark” side of beauty with his jewelry.

Here is a clip of plus size model Velvet D’Amour walking in a 2006 show for designer Jean Paul Gautier. Gaultier is well known for casting plus sized models to walk in his couture shows. The plus size couture model is certainly an anomaly in the particularly size conscious fashion industry.

Plus size model Crystal Renn, who has also modeled for Gaultier, was recently featured in the 2010 V Magazine Size issue. The size issue is devoted to exploring positive and varied ideas of female beauty. Renn, who is very public about her struggle with anorexia early in her career, is a size 16. Couture models are considered plus size at size 10.

The 2010 London Fashion Week was noted for its inclusion of models of various sizes, particularly plus sized models. This was inspired in part by a recent UK model health inquiry sponsored by the British Fashion Council, which was spurred by the recent deaths of several size 0 models.

Indeed contemporary designers have begun to embrace and celebrate all forms of beauty, even the imperfect body. Here is a clip from a 2011 fashion show in Japan which exclusively featured models who were amputees. Here the prosthetics are as much a part of the show as the designs which the models are wearing.

In this clip a global news affiliate reviews a Columbia show which exclusively featured amputee models. Again, the models’ prosthesis is very much a part of the show. It is interesting to note, however, that several of the designs mask or obscure the model’s prosthetic limbs. Does this represent a step forward or a step back?

Trendsetters in the Harajuku district of Tokyo, Japan have developed a distinctive style of street fashion that is also known as Harajuku. Harajuku style is characterized by a playful, irreverent aesthetic. It has numerous influences from goth, to punk rock, to anime, and has influenced popular ready to wear fashion globally.

Erstwhile rock musician and designer Gwen Stefani has recently launched Harajuku Mini, a Harajuku inspired line of children’s fashion and accessories for mass retailer Target. Though considerably westernized, and adapted to suit small children, Stefani’s line is representative of a global trend towards a significantly more inclusive fashion aesthetic.

The early popularity of Stefani’s line represents an expanding western fashion aesthetic. The popularizing of Japanese street fashion trends in western children’s ready to wear fashion indeed evidences the increasing aesthetic value of the anomaly. The global fashion industry is driven by innovation. Innovation is the byproduct of the anomaly.

There are but a few examples of how the anomaly has redefined the media that is fashion.

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The following is a still digital image response to Part II of  The Spam Book: On Viruses, Porn, and Other Anomalies from the Dark Side of Digital Culture, by Jussi Parikka (Author), Tony D Sampson.

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On Becoming a Nonprofit Guerrilla

May 5, 2011

Lately I’ve been reading “Guerrilla Marketing for Nonprofits” by Jay Conrad Levinson, Frank Adkins and Chris Forbes.  This book, a practical nonprofit marketing primer, is a slight departure from some of the more academic works I’ve been reading as of late.  The thesis of the book is essentially that all nonprofits can be more effective [...]

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The Networked Nonprofit: Reinventing the Non Profit Ethos

April 15, 2011

I have recently been reading The Networked Nonprofit, a primer of sorts on how traditional nonprofit organizations can embrace social media to drive engagement and interaction.  The central premise of the book is that in order to survive in an increasingly networked world nonprofit organizations must do away away with traditional modes of operating as [...]

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Mobile Blogging Via Smartphone: Take Two

March 27, 2011

Since I just downloaded the WordPress app for Android I thought I would take a brief detour from nonprofit social media to revisit the realm of smartphone mobile blogging.  Gotta say, once your wordpress account is correctly configured mobile blogging via the app is far superior to the regular mobile interface.  Indeed typing with one’s [...]

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Influence: The Psychology of Persuasion

March 23, 2011

Over the last few weeks I have been reading “Influence: The Psychology of Persuasion” by Robert Cialdini.  The book chronicles seven principles operating in our collective human psyche which compel us to be persuaded to actions that we otherwise may not be willing to undertake. For instance have you ever paid more for a car than you [...]

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Goodbye social media consultancy. Hello social business enterprise!

March 3, 2011

OhSoMeka is evolving.  In recent months OhSoMeka has been heavily engaged in assisting non-profit organizations to maximize  community building and fundraising efforts by making effective use of social media. To that end, as well as for my M.A. independent study project, I’ve recently been reading Marketing 3.0 by Philip Kotler,  Hermawan Kartajaya and Iwan Setiwan.  [...]

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Mobile Blogging Via Smartphone: The Real Skinny

July 27, 2010

I first attempted to write today’s post on my smartphone. I’ve recently joined the smartphone revolution purchasing a Samsung Moment which works on  the Android operating system. Now you mere mortals may be wondering just what the heck is a “smartphone” and what exactly is the Android operating system.  Well, in a nutshell, a smartphone is [...]

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Hollywood is calling. Will you answer?

July 7, 2010

Do you have dreams of becoming the next James Cameron, Ridley Scott, or Steven Spielberg? Well now is your chance. Sir Scott has recently launched “Life In A Day,” a global crowdsourced film experiment to create the world’s first user generated documentary film.  That’s right, YOU can become a documentary filmmaker…right now. Submissions are being [...]

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The Fully Sick Rapper Redefines “Viral” Video and Humanitarianism

June 30, 2010

The Fully Sick Rapper, aka Christiaan vanVuuren – an Australian ad salesmen quarantined with TB for the last six months, is out! Sprung, free at last.  Why is this news? Well this particular “sicko” used his convalescence to become an international social media sensation creating a series of YouTube videos about his time spent in quarantine.  Now [...]

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